Every extra second a page takes to load gives visitors a reason to leave. On mobile, where most of your traffic lives, the effect is even stronger.
The three numbers that matter
- LCP (Largest Contentful Paint): how quickly the main content appears. Aim for under 2.5s.
- INP (Interaction to Next Paint): how fast the page responds to taps and clicks. Aim for under 200ms.
- CLS (Cumulative Layout Shift): how stable the layout is while loading. Aim for under 0.1.
How modern builds fix it
Static generation, optimised images in modern formats, minimal JavaScript and smart loading of heavy media can take a slow site to near-instant, and improve rankings and conversions at the same time.
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