For restaurants, clinics, retailers and service businesses, the map pack, the three businesses Google shows above organic results, is often worth more than the number one organic ranking.
1. Complete and optimise your Google Business Profile
- Choose the most accurate primary category and relevant secondary categories.
- Add hours, services, products, menus and attributes, and keep them current.
- Upload real photos regularly: exterior, interior, team and products.
- Publish updates and offers weekly to signal an active business.
2. Make your NAP consistent everywhere
Your name, address and phone number should match exactly across your website, Google, Apple Maps, Yelp and local directories. Inconsistencies erode Google's confidence in your listing.
3. Build a review engine
Ask every happy customer, make it one tap to leave a review and respond to every review, positive or negative. Review count, rating and recency all influence local rankings and conversions.
4. Create location-relevant pages
Service and location pages with genuinely useful local content help Google understand exactly where and whom you serve.
Want this applied to your business?
Get a free growth audit and we'll show you the biggest opportunities in your website, search, social and ads. Request your audit →