Google Ads and Meta Ads solve different problems. Choosing the right one first depends on whether people are already searching for what you sell.
Google Ads captures existing demand
When someone searches 'emergency plumber near me' or 'best dosa in Mississauga', they're ready to act. Search ads put you in front of that intent. Start here when demand already exists.
Meta Ads creates new demand
Facebook and Instagram reach people before they search, using interests, behaviour and lookalike audiences. Creative does the heavy lifting. Start here for new products, visual offers and impulse purchases.
Why the best results come from both
- Meta builds awareness; Google captures the searches that awareness creates.
- Retargeting across both platforms brings back visitors who didn't convert.
- Shared conversion data shows which channel truly drives customers.
Whichever you start with, fix tracking first. Without clean conversion data, both platforms optimise in the dark.
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